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Launch Excellence Partners
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Patient Journey

Demonstrating patient care pathways for show details about the end-to-end patient journey

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Nurse and Patient

The patient experience has become more complex but also more critical as it relates to patient retention, reimbursement, and patient satisfaction. To thrive in today’s healthcare landscape, it’s important to look at the patient journey when aiming to improve the patient experience.

The patient journey is changing and becoming more complex as patients become more educated and engaged. Patients have access to information.

Patients also want to be part of any decisions about their treatment programs. It’s easy to see the importance of a thorough understanding of the patient journey.

This understanding allows you to know where the roadblocks are and plan on how do to remove them.

Patient journeys are very complex, and many different decision makers and specialties are involved. In many cases, an integrated care pathway is provided by dedicated health care institutions.

Currently, most patients do not receive standardized care, based on evidence-based, disease-specific guidelines, due to intervention and formulary requirements implemented by Pharmacy Benefit Management (PBMs) resulting in patients being stratified into subgroups.

A rigorous understanding of the patient journey and the cost of illness (actual money spent) on medication and medical care is of paramount importance in drug development to ensure that relevant evidence is generated to deliver value for payers.

We map the cross-functional view of your patient experience so you can engage all teams and stakeholders.

When you have answers to key patient-centric business questions, you can focus on the drivers that will help patients achieve long-term successful outcomes, drivers such as co-pay assistance programs, HCP interventions, payer restrictions, and the channel in which the patient belongs.

The patient journey addresses the following and other elements

Disease presentation

Seeking treatment

Patient presentation

Evaluation and diagnosis


Follow-up & referral

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