Barbara has previously worked in various Marketing and Market Research roles in the Pharmaceutical industry for over 10 years. Her experiences include management of domestic and global market research projects, various brand marketing campaigns, and lifecycle management initiatives.
Over the course of the last 10 years, Barbara has had the opportunity to educate undergraduate and MBA students about the extraordinary challenges faced in the healthcare and pharmaceutical industries. This was especially poignant during the acceleration of research and development activities, clinical trials efforts, as well as virtual marketing initiatives with healthcare practitioners and patients during the COVID pandemic.
She is a dedicated business and education professional with outstanding research, organizational, and people skills. Barbara demonstrated passion for educating students and clients about appropriate marketing tactics and market research methodologies. She is also committed to continuous growth and learning. Lastly, she has a genuine interest to improve patients’ and their families’ lives.