Our core services are centered around opportunity assessment, New Product Planning, and Launch Strategy & Planning.


It is more important than ever that product strategies meet the needs of providers, payers, patients, and policy decision-makers.


We bring first-hand experience across a broad range of products and diseases, to help our clients define and execute successful product strategies for launches.

Core Services

Opportunity Assessment involves quantifying the realistic commercial potential, mapping out the go-to-market path, and describing the key risks and sensitivities. The process may also involve primary market research to garner additional expert opinion and to validate assumptions. Such assessments often involve making trade-offs between multiple potential lead indications, and across several geographic territories.

Opportunity

Assessment

New Product

Planning

It is more important than ever that product strategies meet the needs of providers, payers, patients, and policy decision-makers We bring first-hand experience across a broad range of products and diseases, to help our clients define and execute successful product strategies.

Leverage our global industry experience in pharmaceutical market access, market research, and strategic planning. We deliver a detailed roadmap towards optimized access and value-based pricing for your new products.

We will help you to build a strategic plan that maximizes your drug's potential:

  • Target market definition and customer segmentation

  • Patient journey and treatment leverage points

  • Key Opinion Leader advisory boards and advocacy plans

  • Advice on clinical trial design and incorporation of optimal outcomes endpoints, Key Opinion Leader engagement and advisory boards

  • Differentiation and product positioning

  • Disease burden and product value proposition

  • Advice on policy & reimbursement contexts and gaps related to all aspects of the value proposition, new product planning, HTA and market access; Undertaking of policy and advocacy work associated with addressing these contexts and gaps

  • Pricing strategy

  • New models to optimize access and reimbursement

  • Disease and brand communication strategy

  • Indications sequencing and product life-cycle strategy

Launch Strategy

& Planning

Planning and executing a successful product launch is complex, and must be tailored to the product and the market. It requires sustained and coordinated activity across multiple stakeholders.

We plan and execute key elements of product launch with you:

  • A strategic marketing plan will provide a 3-5 year road map for the development and future commercialization of your product.

  • Help you design an omnichannel launch strategy to engage with the right key stakeholders

  • Commercial organization and resource planning

  • Design and build commercial data infrastructure

  • Product revenue and gross-to-net forecasting

  • Supply chain strategy and execution support

  • Project plan outlining each key launch task with time-bound details