Launch Excellence Strategist

I am a former Merck & Co., Inc executive with 25+years’ experience in the Life Sciences. My focus is on global strategic marketing and commercialization creating value for patients, providers, and payers. I led seven product launches, all exceeding profitability targets in major global markets. My impact on running business units range from $100 Million to $1Billion per year.


In my role as advisor to the Science Center, in Philadelphia, I provide strategic advice to Life Sciences companies from outside the US, on their Go-To-Market Strategy in the United States of America. These include Medical Device, Regenerative Medicine and Advanced Therapy, and Consumer Healthcare Companies. In addition to this, I am advisor to The QED proof-of-concept program helping academic researchers to commercialize their early-stage life science and healthcare technologies. The QED is the nation’s first multi-institutional proof-of-concept program for the life sciences.

Working as a Volunteer with the non-profit organization, Women in Bio, I lead the US East Coast, Women in Bio Founders Forum. We support the development and acceleration of success of female founders, especially first-time founders (early-stage and seed-stage startups) and their ventures via peer-to-peer interaction, ultimately attempting to shorten learning curves.


My passion comes from understanding business, leadership, team dynamics and most importantly how to deliver value.


Be in touch and let's talk to explore how I can help.

© 2020 by Hettie Stroebel