- 8 out of 10 Products are Commercial Failures.
- Delivering results below internal and external expectations.
Three Key Strategic Imperatives
for Launch Excellence
A product with a compelling and meaningful value proposition
Effective and efficient external stakeholder engagement
Is a strong and sustained launch uptake curve, noteworthy market share, and optimized access and reimbursement, resulting in a shortened time to profitability.
Launches are highly complex, multidimensional, and ‘moments of truth’, where all the cross-functional efforts of a company to advance a product through development and commercialization come together into success or failure as measured by market uptake versus the company’s expectations.
Ensure return for investors
Assure return on clinical development investment
Prepare for investor
and licensor interest
Ensure revenue for future growth