Launch Excellence for Products in the Life Sciences

Launch Excellence Is

 
A strong and sustained launch uptake curve, noteworthy market share, and optimized access and reimbursement, resulting in a shortened time to profitability

8 out of 10 Products

are Commercial Failures 

- delivering results below internal and external expectations -

IQVIA, Launch Excellence VI, Whitepaper, September 2019

The Benefits of Launch Excellence Are 

Ensure return for investors

Assure return on clinical development investment

Prepare for investor and licensor interest

Ensure revenue for future growth

Shorten time-to-revenue/profitability

Three Key Strategic Imperatives for Launch Excellence

A product with a compelling and meaningful value proposition

Sponsorship and organizational alignment

Effective and efficient external stakeholder engagement

© 2020 by Hettie Stroebel