We are a boutique advisory firm in the Life Sciences with a commitment to advance innovation to patients through launch excellence.
We help our clients build a patient-centric, market-based, value-driven strategy.
We help create a strategic plan to achieve launch excellence, in a deliberative, disciplined approach to produce fundamental decisions and actions that shape and guide what innovation is, what it does, and why it does it.
We help our clients bridge from innovation to patients. We provide commercial launch services to help clients launch new products successfully meeting both internal and external expectations.
The structure of a bridge is a metaphor drawn upon to help define what our services are communicating.
Bridges are symbols of stability, progress, and connection. Bridges help close gaps between landscapes, “bridging” people, understandings, differences, opinions, and cultures.
All the parts that make up a bridge are important. Without one part, the other parts would either collapse, cease to be functional, or be structurally weakened.
In our work with clients we help to build the bridge to three strategic imperatives for launch excellence, namely:
Foundation: A product with a prominent value proposition
Substructure: Sponsorship and organizational alignment
Superstructure: Effective and efficient external stakeholder engagement